Q & A



What is Ambulance Today?

Ambulance Today is a hard-copy and digital magazine which supplies the very latest news and information on current ambulance affairs to people providing public service, voluntary or independent ambulance services across all seven continents.

How did Ambulance Today get started?

Ambulance Today was launched in September 2001, the first edition of Ambulance Today was actually at press on the day of 9/11.  We recalled it so that we could report on that event. Since then we have become the world’s leading specialist magazine for anybody involved in pre-hospital ambulance care.

Where is Ambulance Today distributed?

The digital edition of Ambulance Today reaches over 680,000 ambulance workers across the globe through our many distribution partners in Europe, the USA, Canada, South America, Israel, India and Africa, to name but a few.

A full breakdown of this circulation can be found in our media pack or on our About Us page.

As a UK-based publication the print edition of Ambulance Today is sent out across the UK to all NHS Chief Executives, Operations Directors, Finance Directors, Human Resources Directors, Clinical Governance Officers, Training Officers, Communications Officers, Control Room Managers, Fleet Directors/Managers, Facilities Managers and Divisional/Station Officers.

It is also sent out to St John Ambulance, The Red Cross and all CEOs of member companies of the IAA (independent Ambulance Association).

How can i read Ambulance Today?

Although most people read our magazine via our high-resolution, high quality flip-over digital edition we are also happy to provide hard-copy subscriptions for ambulance people anywhere in the world – add link to subscriptions here.

How often is Ambulance Today published?

Our magazine is quarterly and goes out in Spring, Summer, Autumn (Fall) and Winter each year while our news website is daily updated.

What is the publishing schedule of Ambulance Today?

For an up-to-date publishing schedule please go to our Publishing Schedule page.

Can i see previous editions of the magazine?

Our entire range of digital previous editions are available for free via our archive. For hard copies of a particular edition please get in touch via our contact form or order it through our eshop.

Can i order hard copies for my company?

Ambulance Today is also distributed to companies and organisations specifically involved in supplying products and services to ambulance providers. To subscribe please follow this link.

What kind of articles can i find in Ambulance Today?

We cover all aspects of EMS and ambulance including clinical, operational, fleet, community paramedicine, training, research, patient transport, conferences and events, and the latest innovations in prehospital technology and associated hospital technology.

Who writes for Ambulance Today?

Ambulance Today features a original research and journalism from CEOs, university professors and senior staff of ambulance providers from all corners of the globe, as well as from regular paramedics.

Does Ambulance Today only publish press releases?

Unlike most other trade magazines, our content consists almost entirely of high quality original journalism, with regular contributions from Europe, the USA, Canada, South America, Israel, India and Africa, to name but a few.

How often are press releases updated?

The Ambulance Today website is one of the only places on the internet where you will dedicated ambulance news which is update daily.

Can i publish my press releases in Ambulance Today?

While we are happy to accept interesting press releases from ambulance providers and non-profit organisations for inclusion on our website and in the news section of our magazine, we ask that any commercial organisations and press agencies get in touch with our advertising department via our Contact Us page.

How can i advertise?

First please see our up-to-date publishing schedule, mechanical details and advertising rates, then get in touch with one of our advertising executives through our contact form on our Contact Us page with the subject ‘Partnership’.

Does Ambulance Today only feature UK advertising?

Although we are based in the UK, the vast majority of our readers reside in other countries and continents. We currently feature advertising from all corners of the globe.

Can any company advertised in Ambulance Today?

Ambulance Today does NOT take or seek advertising from companies, individuals or organizations NOT involved in ambulance care. We’re proud to be an ambulance magazine exclusively for ambulance people – and that’s how we want to stay!

Do i need to design my own advertisement?

For companies without a design department we can provide an in-house design service. Prices to be agreed with our advertising department through our contact form on our Contact Us page with the subject ‘Partnership’.

How can i write for Ambulance Today, submit news or become a distribution partner?

Please send us a message through our contact form on our Contact Us page with the subject ‘Partnership’.

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1. These conditions shall apply to all advertisements accepted for publication. Any other proposed conditions or variations shall be void unless incorporated clearly in written instructions and specifically accepted by the Publisher.

2. All advertisements are accepted subject to the Publisher’s approval of the copy and to the space being available.

3. The Publisher reserves the right to omit or suspend an advertisement at any time for any reason at the discretion of the Publisher only, in which case no claim on the part of any Advertiser for damages or breach of contract shall arise. Should any such omission or suspension be due to the act omission or default of the Advertiser or their servants or agents, then the space reserved for the advertisement shall be paid for in full notwithstanding that the advertisement has not appeared.

4. If the Publisher considers it necessary to modify the space or alter the date or position of insertion or make any other alteration the Advertiser will have the right to cancel if the alterations requested are unacceptable unless such changes are due to an emergency or circumstances beyond the Publisher’s control. Every care is taken to avoid mistakes but the Publisher does not accept liability for any errors due to Third Parties, subcontractors or inaccurate copy instructions.

5. The Advertiser warrants that the advertisement does not contravene any Act of Parliament nor is it in any other way illegal or defamatory or an infringement of any other party’s rights including but not limited to copyright or trademark or an infringement of the British Code of Advertising Practice.

6. The Advertiser will indemnify the Publisher fully in respect of any claim including costs, damages, expenses or other liabilities made against the Publisher arising from the advertisement.

7. If an Advertiser cancels the balance of the contract except in the circumstances set out in clause 4 above he relinquishes any right to that series discount to which he was entitled previously and advertisements will be charged and paid for at the appropriate rate. In addition, the Advertiser will indemnify the Publisher for any loss arising out of such cancellation.

8. Series discounts apply only to orders placed in advance and completed within one year of date of first insertion. The Publisher reserves the right to surcharge in the event of insertions not being completed within the contractual period.

9. Credit accounts are strictly net and payment must be received within four weeks following date of invoice. Interest will be payable on all amounts still outstanding after that date at one per cent over Bank of England minimum lending rate or its equivalent, to be calculated on a monthly basis.

10. Charges will be made to the Advertiser or his agent where printers are involved in extra production work owing to acts or omissions or default of the Advertiser or his agent. These charges will be at the rates agreed prior to publication. Complaints regarding reproduction of advertisements must be received in writing within one calendar month of the cover date. If not received within the said period the advertisement shall be deemed to have been printed strictly in accordance with the Advertiser’s instructions and the Advertiser shall not be entitled to make any claim thereafter in respect of that advertisement.

11. Where the Advertiser has undertaken to supply insets which have been accepted and approved by the Publisher the Publisher reserves the right to charge the rate agreed if they fail to arrive at the agreed time and place for insertion.

12. Where the Publisher provides a Reader Enquiry Service for the benefit of his readers, he shall not be contractually bound to pass such enquiries to the Advertiser.

13. Cancellation or suspension of an insertion must be received in writing by the Publisher within the period specified by the appropriate individual publication or publications. Periods for the acceptance of cancellations or suspensions vary in accordance with differing production requirements, and are usually eight weeks for colour advertisements or six weeks for monochrome advertisements.

14. Copy must be supplied by the Advertiser or his agent without application from the Publisher, If copy instructions are not received by agreed ‘Copy Date’ no guarantee can be given that proofs will be supplied nor corrections made and the Publisher reserves the right to repeat the most appropriate copy.

15. Advertisers’ property, artwork, film, etc., are held at Advertiser’s risk and should be insured by them against loss or damage from whatever cause. The Publisher reserves the right to destroy all artwork and film which has been in his custody for twelve months from the date of its last appearance.

16. Any extra charges made by the printer with regard to late copy will be passed on at cost.

17. Copy must be supplied without application from the Publisher and in the event of copy instructions not being received by the copy date the Publisher reserves the right to repeat the copy last used. The Publisher does not accept responsibility for changes requested by the Advertiser in dates of insertion and copy unless these are confirmed in writing in time for the changes to be made and are subject to advertisement space being available. The Publisher reserves the right to charge for any additional expense involved in such changes.

18. Copy matter provided for journals printed by Litho and Photogravure must conform to the Publisher’s or Printer’s requirements and any additional work involved may be charged for.

19. Any toning of type, nameplates or illustrations to meet with the approval of the printer and capable of being dealt with mechanically by the printers will be carried out free of cost to the Advertiser or his agent.

20. Reasonable advertiser’s corrections such as price changes will be allowed providing the work is still at the bromide stage, but wholesale alterations to copy in proof will be charged for at cost.

21. Providing copy is received by the stipulated copy date the Publisher will provide three proofs if it is practicable to do so. Any extra proofs will be charged for. One voucher copy will be provided to the source of order for each displayed advertisement published but the Publisher will also supply tear sheets if required. The Advertiser shall be responsible for the insurance of all blocks, artwork and other advertisement material delivered by him to the Publisher and the Publisher cannot accept any liability for any loss or damage.

22. For the purpose of these conditions ‘Advertiser’ shall refer to the Advertiser or his agent and servants. ‘Advertisement’ shall include loose or other insets where appropriate. ‘Publisher’ shall refer to the Publisher or his agent and servants.

23. These conditions and all other expressed terms of the contract shall be governed and construed in accordance with the laws of England.

Please note all rates quoted are exclusive of VAT

This Privacy Policy explains what happens to any personal data that you provide to us (Ambulance Today Limited), or that we collect from you whilst you visit our site.

We do update this Policy from time to time so please do review this Policy regularly.

Information We Collect

In running and maintaining our website we may collect and process the following data about you:

  • Information about your use of our site including details of your visits such as pages viewed and the resources that you access. Such information includes traffic data, location data and other communication data.
  • Information provided voluntarily by you. For example, when you register for information or make a purchase.
  • Information that you provide when you communicate with us by any means.

Use of Cookies

Cookies provide information regarding the computer used by a visitor. We may use cookies where appropriate to gather information about your computer in order to assist us in improving our website.

We may gather information about your general internet use by using the cookie. Where used, these cookies are downloaded to your computer and stored on the computer’s hard drive. Such information will not identify you personally. It is statistical data. This statistical data does not identify any personal details whatsoever

You can adjust the settings on your computer to decline any cookies if you wish. This can easily be done by activating the reject cookies setting on your computer.

Our advertisers may also use cookies, over which we have no control. Such cookies (if used) would be downloaded once you click on advertisements on our website.

Use of Your Information

We use the information that we collect from you to provide our services to you. In addition to this we may use the information for one or more of the following purposes:

  • To provide information to you that you request from us relating to our products or services.
  • To provide information to you relating to other products that may be of interest to you. Such additional information will only be provided where you have consented to receive such information.
  • To inform you of any changes to our website, services or goods and products.

If you have previously purchased goods or services from us we may provide to you details of similar goods or services, or other goods and services, that you may be interested in.

Where your consent has been provided in advance we may allow selected third parties to use your data to enable them to provide you with information regarding unrelated goods and services which we believe may interest you. Where such consent has been provided it can be withdrawn by you at any time.

Storing Your Personal Data

In operating our website it may become necessary to transfer data that we collect from you to locations outside of the European Union for processing and storing. By providing your personal data to us, you agree to this transfer, storing or processing. We do our upmost to ensure that all reasonable steps are taken to make sure that your data is treated stored securely.

Unfortunately the sending of information via the internet is not totally secure and on occasion such information can be intercepted. We cannot guarantee the security of data that you choose to send us electronically, Sending such information is entirely at your own risk.

Disclosing Your Information

We will not disclose your personal information to any other party other than in accordance with this Privacy Policy and in the circumstances detailed below:

  • In the event that we sell any or all of our business to the buyer.
  • Where we are legally required by law to disclose your personal information.
  • To further fraud protection and reduce the risk of fraud.

Third Party Links?

On occasion we include links to third parties on this website. Where we provide a link it does not mean that we endorse or approve that site’s policy towards visitor privacy. You should review their privacy policy before sending them any personal data.

Access to Information

In accordance with the Data Protection Act 1998 you have the right to access any information that we hold relating to you. Please note that we reserve the right to charge a fee of £10 to cover costs incurred by us in providing you with the information.

Contacting Us

Please do not hesitate to contact us regarding any matter relating to this Privacy Policy.